Gina Colcord
Founder | Managing Director
Led by Experience. Driven by Results.
At the heart of GLC Collective is Gina Colcord — a recognised leader in New Zealand’s property industry with a reputation for getting things done. With over 14 years in senior roles across leading brands like Ray White, LJ Hooker, Impression Real Estate, and Hammond & Co, Gina has built a career on operational excellence, strategic growth, and trusted stakeholder relationships.
Gina’s known for her integrity, innovation, and straight-talking, solutions-first mindset. She's a multi-award-winning leader who doesn’t just understand the property game — she elevates it. What sets Gina apart is her rare blend of property expertise and media savvy. Before stepping into real estate, she held senior publicity and communications roles for major publishing houses — a background that gives her a sharp eye for branding, messaging, and market positioning.
When Gina isn’t immersed in projects or consulting, she enjoys spending quality time with her beautiful granddaughter, taking weekend trips away, and embracing the outdoors through walking, exploring new places, socialising, and paddle boarding.
Gina’s unique blend of corporate leadership, media expertise, and entrepreneurial grit has led to:
• Acquisition and integration of large property portfolios
• Launch of new branches and business units
• Driving profit, performance, and brand impact
• Operational excellence and project management
• End-to-end delivery of 30 turnkey properties for Team INEOS
• Execution of large-scale sponsorship, media, and corporate events, including national and international speaking events
• Brand positioning, media relations, and award-winning PR campaigns in the publishing and property sector.